8 Unique Strategies to Differentiate Your Online Rakhi Store from Others 

Besides being an auspicious festival, Raksha bandhan presents an excellent opportunity to build an online presence, drive sales, and enhance overall business with unique USPs. 

In support of this statement, many e-commerce businesses witnessed increased online rakhi sales from 1.5% to 7% (approximately) from 2018 to 2022, especially in metros and Tier 1 and Tier 2 cities.

Moreover, in modern days, businesses are considering capitalizing on trending stuff. The unfortunate truth is that some succeed while others fail to establish their digital presence. 

With this in mind, we are here with eight strategies that can add value to your Rakhis business and help you drive sales.

A Truth behind Online Rakhi Stores 

In the past, Rakhi making was primarily a handmade craft, and the best part is that this practice was prevalent in almost every part of India. For example, people from North India used to weave colorful threads into beautiful bracelets. 

On the contrary, the modern era has brought technological advancements and given rise to various e-commerce platforms. Businesses grounded in culture and spiritual beliefs started selling traditional rakhis online. From then onwards, the practice hasn’t stopped. 

Mindful Strategies to Stand Out From Others

Nowadays, brands can capitalize on opportunities to connect with their audience more effectively. Here are the following below-the-line (BTL) marketing strategies to engage the audience and drive sales: 

1. Overcome Technical Hurdles

A reliable website is the first thing a business should have to sell Rakhis online. It involves building a website to meet diverse user needs, integrating a secure payment gateway system, and partnering with the best shipping partner.

2. Consider the Mobile-First Approach

As the name suggests, mobile-first means designing a site suitable for mobile users. For example, everything from the site’s layout, button placement, and navigation should complement smaller screens. 

3. Showcase Exclusive Range 

Standard designs can be found anywhere; the key is to present a unique and out-of-the-box range of products. It can be anything from handmade rakhis to real pearl rakhis, silver or gold rakhis, or rakhis that symbolize traditional crafts, such as meenakari and dhokra rakhis.

4. Run Raksha Bandhan Themed Campaigns

Following festive trends isn’t enough; businesses should also ignite a festive spirit in their operations. For that, they can run Raksha Bandhan-themed campaigns, update website designs with related elements, include social media banners, and try out other captivating ideas.

5. Approach Influencers

Influencer marketing is quite common these days; not only does it help increase reach on the internet, but it also drives sales for the products they suggest. For that, one can send a PR box of their latest rakhi, upcoming launches, etc., for free or directly collaborate with them while making barter or paid deals. 

6. Email and WhatsApp Marketing

With the rise of email and WhatsApp conversations, businesses can effectively adopt these techniques for their marketing efforts. Furthermore, it provides a direct line of communication, which allows rakhi stores to forge lasting relationships with their clients.

7. Exclusive Discounts and Flash Sales

Festive seasons call for exclusive discounts; people wait to make the most of them and save money. Flash sales are another tried-and-true strategy for attracting first-time buyers and building a loyal customer base. 

8. Add a Freebie

Who doesn’t like to get a freebie? As a buyer, we felt delighted when we got a small product as a gift. During Raksha Bandhan, rakhi stores can offer free roli and chawal along with rakhi delivery.

Final Words

The E-commerce industry is overcrowded with businesses coming in with creative products and strategies. Bypassing it won’t be an easy task, but it isn’t impossible. Raksha Bandhan opens doors for countless opportunities to establish a nationwide presence. 

The strategies mentioned in this post are a roadmap to success. Above all, do not forget to entertain the suggestions and feedback provided by your client base.