What is a Google Ads Agency?

Whether you’re just starting with Google Ads or looking to take your business to the next level, a Google Ads agency can help. The best agencies are transparent and have quantifiable goals. In addition, these agencies are staffed with experts who can work with you to ensure you reach your marketing goals.

Ownership of a Google Ads Agency

Taking over a Google Ads agency’s account can be a hassle for both the old and new agencies. Fortunately, there are ways to manage this process. 

First, decide who should own your account. The old agency will likely be the one setting up the budget, but you want to avoid ending up with a faulty account. You also want to ensure that your new agency has access to the report. You can do this by asking for password access. This allows you to see the AdWords editor and terminate the account.

Secondly, if the old agency owns Google Analytics, you’ll need to link the two accounts. This is important for payment management and for monitoring performance data. It also gives you access to the Customer Match feature, a highly effective tool.

Lastly, there are two main types of Google Ads accounts. These accounts are the “Client” and the “Manager.” Each class is different. A “Client” account can only have one owner, but a “Manager” account can have multiple.

Depending on the terms of your existing media buying agency, you can transfer the ownership of your account. However, if the words need to be corrected, it can be challenging to move the bill.

Quantifiable Goals

Using Google Ads services agency is a great way to boost your brand’s online presence, but it’s essential to make sure you are using it to increase your ROI. This means you have to set the right goals.

There needs to be more than just setting goals; you also need to know how to measure your progress. To do this, you should use Google Analytics. You can link your Google Analytics account with your Google Ads account. This will allow you to see how your Google Ads are performing. In addition, you can check on the effectiveness of your marketing activities.

The Google Ads dashboard is an excellent place to start. You can set goals for each campaign and track your progress. If you’re an agency, you can also use your analytics to set up goals for your clients.

The most important thing to remember is that you don’t want to set goals that are too hard to achieve. You should also set goals that are manageable but manageable. These goals should also be relevant to your business. For example, if you’re a local business, set a goal to increase foot traffic to your store. You may also want to develop a plan to reduce abandoned shopping carts.

The best way to test your marketing campaign is to create a list of goals and measure your results. Then, using the right plans, you can increase your ROI by up to 50 percent.

Specific Requirements

Choosing the appropriate Google Ads agency is important for your business. You want to find an agency that understands the ins and outs of search marketing, and that has a proven process in place. You also want an agency with a proven track record in driving conversions. Consider a DigitalMarketer Certified Partner if you’re looking for a more extensive understanding of digital marketing.

The right agency will help you set goals and find a process for creating and managing your AdWords campaigns. They will also be in touch with you often. They should have access to your analytics and provide you with the metrics you need to monitor performance. You will also want to be able to ask questions.

It’s important to remember that search engine advertising companies are all different. Some take advantage of their clients, while others put their heart and soul into getting results for their clients. Your best bet is to contact prospective clients before signing a contract to see what they think of the service.

You also want to find an agency that is a Google Partner. Google’s Partner Program allows agencies to demonstrate proficiency in Google Ads by passing a series of certifications. In addition, a Google Partner badge is displayed on the agency’s website and shows the agency’s history of using Google Ads for PPC advertising.


Having a transparent Google Ads agency can be your competitive edge. When investing more ad dollars, you want to know what is working and what isn’t. You could lose money trying to figure out what is working. And if you need to figure out what is working, your agency could worsen your ad campaign.

Google’s recent ad transparency initiative is designed to increase advertisers’ transparency. In the past, advertisers needed to find out where their money was being spent. They might be shocked that a marketing agency has messed up their ad campaign.

The ad transparency initiative aims to show advertisers what is working. They will see what ads are working, what traffic is generated through those ads, and what ad spend is spent on.

As a result, they will be more likely to invest in ad spending with Google, which could increase revenue for both parties. But the full impact of this new initiative might only be felt for a few months.

Before this initiative, most agencies needed to provide direct access to Google Ads. However, some agencies refused to do so because they worried it would reveal their secret sauce. Others claimed it would violate the privacy of other clients.

Google’s new policy is being sold as “transparency.” While the concept is undoubtedly attractive, it still needs to be implemented. The new page will provide more information about advertisers, including a report of ads served over the last 30 days. And it will allow users to report ad activity and mute ads.