Labels are one of the essential components of the food industry. No matter which food product, it should have proper labelling to let consumers know what they are consuming. Gone are the days when food labels used to be basic; they are now designed efficiently to include all details and attract more customer attention.
Some best emergency trends in food labelling would include:
Die Cuts Shapes
Even though all labels are die-cut, not all brands can utilise it to customise a die. While designing a food label, its shelf appeal and durability are the most crucial. Thus, the food labels are designed in such a way that they are anti-peel and able to highlight the product.
The concept of flat illustration is becoming increasingly famous because, these days, it is all about simplicity. The labels are plain, but the shape, typography, and design are the points of the main focus. The flat labels are capable of creating a varied structure like sweet labels on the printed material. The versatility of illustration can help to represent a brand uniquely, making it a compelling choice.
If you want to get customers’ attention at the first instance, then make sure that your label design is not dull. Go for some loud designs with ornate patterns and intricate details. Do forget to add some eye-catching colours to the label. If you do not want a busy design, focus on the typography. By making the typography stand out, you can make your brand food label a statement piece.
One of the best ways to make people notice your product is by making see-through labels. These have that “no-label” look and are quite popular in the food and beverage industries. This can also be used as sweet labels, as people would know what they are buying before opening the package.
Sustainability is the theme of the decade, and the food label industry is adopting it too. Consumers are now more aware of the environment and what goes into it. Thus, they are preferring brands that have good environmental awareness- like they have recyclable packaging or use sustainable material to make food labels. By shifting to sustainability, you will not only attract more customers but will also impact the environment positively.
Apart from these, brands are also using contrasting pallets, shades, gradients, etc., to make their food labels look attractive and unique. You can also consider making food labels that have a lot of patterns and textures. All these are in trend and they can help you to keep your game on. Remember that the trends change quite often and you should always stay updated with that to have an edge over your competitors.