How to avoid the 5 common mistakes of bulk SMS marketing

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Are you considering sending bulk SMS messages to your customers or subscribers? It can be a highly effective way to reach a large audience quickly and easily. 

However, if you do not do it right, you can end up hurting your reputation and relationship with your audience. 

In this blog post, we will show you how to avoid the 5 common mistakes of bulk SMS marketing and how to create high-quality campaigns that deliver results.

Mistake #1: Sending irrelevant or unwanted messages

One of the worst things you can do when sending bulk SMS messages is to send them to people who have not given you their consent or who are not interested in your offer. This can annoy them and make them unsubscribe from your list or report you as spam.

How to avoid it: Always get permission from your recipients before sending them any messages. Segment your list based on their preferences and behavior. Provide them with an easy way to opt-out at any time.

Mistake #2: Sending too many or too few messages

Another common mistake of bulk SMS marketing is to send too many or too few messages. Sending too many messages can overwhelm your recipients and make them feel spammed. Sending too few messages can make them forget about you or lose interest in your offer.

How to avoid it: Find the right balance between keeping in touch and respecting their time and attention. Test different times and frequencies to see what works best for your audience.

Mistake #3: Sending poorly written or formatted messages

A third common mistake of bulk SMS marketing is to send poorly written or formatted messages. This can make your messages look unprofessional and untrustworthy. It can also confuse your recipients and reduce the clarity and impact of your message.

How to avoid it: Always proofread and edit your messages before sending them. Use clear and concise language. Avoid jargon and slang. Use proper capitalization and punctuation. Use spaces between words.

Mistake #4: Sending generic or impersonal messages

A fourth common mistake of bulk SMS marketing is to send generic or impersonal messages. This can make your messages look bland and boring. It can also make your recipients feel like they are just one of many in a mass campaign.

How to avoid it: Always add some personal touches to your messages such as using their name, location, interests or needs. Tailor your message content based on their segment, stage in the customer journey or previous interactions with you.

Mistake #5: Sending unclear or misleading messages

A fifth common mistake of bulk SMS marketing is to send unclear or misleading messages. This can make your messages look vague and pointless. It can also make your recipients wonder what you want them to do next or how they can benefit from your offer.

How to avoid it: Always have a clear goal for each message that aligns with your overall marketing strategy. Include a clear call-to-action (CTA) that tells them what action they need to take next such as clicking a link, replying with a keyword, or calling a number.

Get Started with Celcom Africa Today

By avoiding these 5 common mistakes of bulk SMS marketing, you can improve the effectiveness of your campaigns and achieve better results for your business.

If you need help with creating high-quality bulk SMS campaigns that deliver results, Celcom Africa can help! 

With over 12 years of experience in serving thousands of satisfied customers across various sectors and industries, Celcom Africa has grown to become one of the best bulk SMS service provider in Kenya. It offers competitive pricing, high delivery rate, easy-to-use platform, SMS API gateway integration, customer support 24/7 and more.